Product packaging is an important part of an online business, it helps create consistency and trust with customers and it’s also pretty and fun.
I didn’t pay much attention to my packing at first, my main goal was to be eco-friendly and use recycled products I had received in the mail, you know; odds and ends. Sometimes I even put things like empty granola bar packaging (garbage) in my boxes for extra padding, although this was a great step for the environment, It wasn’t doing very much for my business. I wanted to offer great branded packaging without sacrificing the planet at the same time, I see other online sellers, I see their amazing packaging and I knew that stuffing my garbage into packages to offer that additional protection and padding was a far cry from an exciting customer experience.
My first attempt at professional product packaging included some ‘eco-friendly’ bubble wrap, it was 40% recycled and green… the green color tricked me into thinking I was doing something good for the environment but after about a month of wrapping my canvas in the bubble wrap I knew that I wasn’t happy with this solution, I don’t want to send more plastic out into the environment, so I started thinking about alternatives.
It dawned on me one day that my packaging products were being shipped in boxes and padded with kraft paper, once I ran out of my ‘environmentally friendly’ bubble wrap, I grabbed some of the excess kraft paper I had laying around and used that instead.. I realized that kraft paper was exactly what I was looking for.. Let's face it.. If a package is run over by a delivery truck on route, the bubble wrap is not going to protect the structural integrity of the canvas, and if a sharp object impales one of my packages, it will not be the bubble wrap that saves the day and deflects any penetration. I realized that wrapping my canvas’ in kraft paper will stop the same amount of damage the bubble wrap would while still providing padding to my precious products, so, now I have an environmentally friendly, biodegradable and recycled product that snuggly and selflessly wraps itself around each canvas on it’s long lonely journey to your door.
Bubble wrap wasn't the only product I was using in my packaging that made me feel like I was going against my morals, I was slipping every single paper print into a plastic sleeve for protection, I hate plastic, I use it as infrequently as possible and here I was finding myself helplessly buying a sleeve for every paper product, I was so disappointed. I recently discovered that my supplier also offers these same sleeves in a biodegradable plant based product, how exciting! I ordered them immediately, they fit perfectly with my packaging goals.
To avoid buying an excessive amount of branded stickers, I reached out to another handmade seller and purchased some rubber stamps with my fun logo on them, I apply these to the exterior of my cardboard mailers and boxes so that anyone that comes in contact with my package has the opportunity to check out my business online.
I still have a little ways to go with my packaging and meeting my strict environmental expectations but, I am feeling positive and I know that it will not be long before I have found solutions to all my packaging demands.
Rubber stamps: https://www.etsy.com/shop/yellowbess
Shipping supplies: http://clearbags.ca/